10 Fundamentals To Writing A Winning Sales Letter

Posted on December 13, 2008 - Filed Under Business |

Writing a winning sales letter is easy if you simply follow the right fundamentals. You’ll need to fill your sales letter with loads of benefits in order to close the sale that you sought.

If your headline pledges a solution, the rest of the sales letter should be conveying the message on how it will be carried out. You should be responding to any doubt or queries that are lingering on your readers’ minds and giving a good reason for the cost of the product or service you are selling. In short, you should be delivering a full sales pitch and the longer your salesletter the better.

Follow the following 10 fundamentals to writing a winning sales letter to make your visitors stick and convert that sale.

1. You should not write long paragraphs in your sales letter as it may bore the reader or clutter the page. Use short paragraphs to stay prominent and one-liners to capture attention.

2. Start with a killer headline and sprinkle sub-headlines in between paragraphs to highlight a new feature.

3. Make it easier on your readers’ eyes by having the background in white or very light colours and allow ample space in between paragraphs. You can also achieve this by using numbers, bullet points and small dashes.

4. Be sure to uses check marks, arrows, graphics and bold fonts where it matters. You can also add indentations, caps, italics, underlines and punctuation at the appropriate spots. However, be sure not to over use them or it may irk your readers.

5. Add value to your sales letter for your potential customers by giving away bonuses. Added bonuses give a sense of added value to the offer and it heightens your potential customers’ interest knowing that they will be getting a good deal.

6. Based on fundamental #5, you should highlight the word FREE where applicable.

7. Enhance your messages with striking graphics which loads fast. You do not want them to still be downloading while your readers have scrolled down the page and avoid using non-specific, dull and uninteresting graphics at all cost.

8. Showcase your product testimonials from real users. Your potential customers will feel at ease when they know that others have already tried what you are offering with success. Do not fret if you do not have one. Simply give away a few copies of your product or give a free service and ask for a testimonial in return. In no time, you would have gathered several for your use.

9. Direct your visitors to take action immediately. You can place a time limit on the price you are offering or limiting the number of bonuses you are giving away.

10. Give something your potential customers cannot refuse. A free trial of your offer or a solid, iron-clad money-back guarantee would assure your readers that you are genuine in your offer and give them a sense of relief knowing that there’s something to fall back on should things don’t work out.

Remember, a winning salesletter also features content and benefits which relates to what the reader is experiencing or lacking.

Lastly, get to writing that winning sales letter with these 10 fundamentals and always test your results!

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