Retail Sales Not For The Faint Of Heart

Posted on October 5, 2008 - Filed Under Business | Leave a Comment

We buy from many vendors and it is routine to check the order as it is unpacked. With 99% of these venders it is an exercise in futility as there is almost never an error, then you have Rare Editions.

Rare Editions substitutes the sizes sent regardless of what is ordered on almost every order. You may ask with so many children's clothing vendors, why would you continue to do business with them? The answer to that question is simple. Rare Editions is one of only two major players to manufacture girls plus size clothing,

Not only do they substitute sizes, they "load" the low end sizes in the matrix that a retailer will be forced to liquidate at or below their cost. All this to try to provide the "niche" market to girls that want to look as nice as their peers.

Rare Editions continues to do "business as usual" year end and year out without listening to the consumer's needs. This "niche" will not be important to them until it is the bulk of their business and then they will be behind the curve on revamping their business model.

What separates the truly successful companies long term is their forward thinking and planning 5, 10 and 15 years ahead and this includes succession management planning.

Rare Editions continues to turn out "middle of the road" styles, often duplicated in a different fabric year after year. They can do this because the need is so great the garment will sell regardless of their effort to make it stylish.

The definition of insanity is "doing the same thing over and over and expecting different results"; therefore, by definition Rare Editions is insane to continue down this self destructive path.

My customers deserve someone in their corner fighting the fight for them so I have decided to file an FTC complaint on "bait & switch" tactics and fraud to be investigated.

I am a customer to Rare Editions and they do not ship what I order. My pleas have fallen on deaf ears so perhaps the FTC can get them to explain their current practices.

Mary Riggs is the Owner of Cute as a Bug Boutique in Hickory, NC
http://www.cuteasabug.biz

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