Making The Most Of Your Limited Marketing Dollars
Posted on September 23, 2008 - Filed Under Business | Leave a Comment
If you are a small business - and especially if you are just starting up - then you probably don't have a lot of money to spend on advertising. This is why making a newsletter campaign part of your marketing customer relations is probably worth your while.
When done well, newsletters can show your business an impressive ROI (return on investment).
First of all, if you write your newsletters yourself, they cost nothing except time to produce. You can also get newsletters written cheaply by professional writers on Elance.com or Guru.com. However, to really make money, you might also want to spend a little on a professional copywriter who can help you maximize the impact of each and every single word in your newsletter copy.
Second, if you send your newsletters out by email, they cost nothing to distribute. Unlike a flyer or an advertisement, a newsletter that someone subscribes to does not end up in a recycling bin, unread and unappreciated.
Third, if your customer newsletters are engaging enough or contain unique information, your subscribers will share them with more new customers for you. This means you do not have to spend one single penny on advertising or finding leads for new clients. Other people will send you new clients on a silver platter, simply because you gave them some information of value.
Finally, customer newsletters are the perfect way to keep reminding your customers that you are always there to welcome their repeat business.
One of the oldest marketing principles in the world is "preaching to the converted." It is much easier to convince a customer whom you have already sold successfully to return to your website or store than it is to convince someone who has never sampled your services to try you out for the first time. Newsletters save you money in the long run because they are an effective way of keeping your brand and business name omnipresent in your customers' minds - without having to advertise on television or on a big, fancy billboard.
Jim Palmer is the President of Dynamic Communication and No Hassle Newsletters. He is known nationally as the Newsletter Guru and the author of Newsletter Secrets Revealed, How to Use Newsletters to Make Your Profit Soar http://www.newslettersecretsrevealed.com
http://www.nohasslenewsletters.com/
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