A Copy That Works – Writing Gripping Copy For Your Articles
Posted on September 20, 2008 - Filed Under Business | Leave a Comment
As mentioned on the previous part of this ebook, articles are marketing tools. You create it to feed the information demand and to generate massive productive traffic to your business web sites. However, you can not make a sales pitch in your articles. It is a big no in article marketing. So in order to market your articles you should make a separate sales copy for your articles.
Writing a compelling copy for your articles will make it more attractive to readers. This is a more direct way of selling your articles. It adds flexibility in article marketing. In writing a copy, you'll be able to design your sales strategy and this is a pro-active method of marketing.
A copy should be short and direct to the point. However you should choose your words carefully to be able to persuade prospective clients to buy your articles or ebooks. A dry and very straightforward copy will sound like a formal announcement and few will be interested enough to sign up or buy from you.
Add spice to your copy by using gripping words and phrases that will attract readers and clients. Create a forceful and convincing copy which could make an impression that they are passing up a great offer.
The challenge though is to write it not so many words. A copy 3 or 4 sentence long could be more than enough. Capturing the market and doing it in so few words could be very challenging task indeed.
To make it easier to write a copy, you must focus on the benefits of your articles. Don't dwell on specific features and other aspects of your articles. It may just muddle your copy. People buy things because they think it will benefit them not because of its great features. So focus your attention on that single point and you will find that writing a copy could be easy.
Make a connection and establish affinity with your prospective clients. You can do this by writing in a very personal way. Write your copy as if you're writing to a close relative or friend. Treat your readers as if you already know them and you know what they want. You can then make an offer that should focus on benefits they could get from your products.
In writing a personalized copy, always write in the first person. Use you and I instead of the more formal we, they, or them. You can be amazed at the results of your marketing campaign if you write your copy in this way.
Remember that your sales copy is your sales person in the absence of a real agent. So your copy should talk to your clients. It must establish rapport and build trust in just 3 or 4 sentences.
Writing a compelling copy for your articles can do wonders for your article marketing. It can boost your traffic and make numerous sign ups and sales.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a massive list fast? Click here: Email List Building
Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.
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