1. Consider the viewers. Always remember that most people using traffic exchange are also internet marketers. They use the program with the same reason as yours " to drive traffic to their sites. They also prioritize having their pages seen. For this reason, the page to show within the program must be alluring to their eyes. It must be unique and attention grabbing.
2. Make use of a splash page instead of showing your sites home page. A splash page is a one page web page that contains only the most important information about the business, product, or service. It usually consists of a killer headline, a brief list of benefits, a photo of the owner or a logo, and a signature. It must be thought-provoking in the sense that it will make the viewer stop and think about knowing more about it.
3. The page to show within the program must load as quickly as possible. All traffic exchanges have a minimum timeframe in viewing a page. This ranges from 10 seconds up to 30 seconds. It is best to make sure that the page will be fully loaded before the timer runs out. So the page must be focused and simple, yet enticing. It must also compel the viewers take action, whether it is to click on the link or to leave their contact details.
4. Build a list. Directing traffic to sites could be the main reason for joining traffic exchange but it is also a great avenue to build a list or capture leads. Add a free offer in the splash page such as an e-book, software, report, membership, product, or whatever that could really be given out for free. In exchange, they must leave their contact information such as their names and email addresses. This will surely be useful with the future marketing plans. It is a way to create relationships with the customers, and build loyal buying customers.
5. Know the latest trends from the competitors. Traffic exchange is a great place to learn the recent strategies applied by the competitors; this is why it is very good to view every page that is being shown. Fellow internet marketers could give a lot of good advices but they still keep some with themselves, especially their current strategies.
It is also best to be sure to stand out among the other pages being shown within the program. There are affiliate splash pages provided within the affiliate program, which a member can use to show in traffic exchanges to lead people to their sites. However, since they are being used by a lot of other members, they do not seem interesting at all. People get familiar with it but not enticed anymore. It is better to have a personal touch and branding. This is to promote you as well. Then, test all the tools to know which is working well and which needs improvement. Combining all of these together will lead you to the road to success.
