Hallmarks of a Successful Postcard
Posted on January 2, 2009 - Filed Under Business | Leave a Comment
What are the hallmarks of a successful postcard printing?
Postcard design is not as simple as pasting a picture into a card. If
you care embarking on printing full color postcards for your tourist
destination or marketing campaign, you should think hard on your
design. The image in a postcard is the main object of postcard design.
This is where a postcard is judged and determines how it is used.
Therefore,
you need to design a postcard with the best picture or image design as
possible for maximum impact. Have that great design ready even before
you step into your postcard printer. Below are the major qualities of
successful full color postcards.
Postcards should capture the essence of a place.
A
picture of course printed in a color postcard is the most common. For
travel postcards, a picture of the destination's appeal is usually
used. Most people think that they only have to take a picture of a
monument, or the beach, or the building to make the travel postcard.
This is true to a point. However, most postcards that use this logic
are just using a boring old postcard template in terms of design. The
picture postcard should capture the essence of the place. It should
portray the "soul? of the place giving us a glimpse of what life is
like there. If it is a historic monument or place then we should
literally "feel? the history there.
To do this, do not just take
a boring picture of the place, monument or building. For custom
postcard printing, try thinking creatively when capturing the object of
your postcard. For example, you can use low angle shots when taking a
picture instead of boring level shots. Low angle shots give a sense of
immensity to a thing or place. It is like being an ant staring at a
person.
For monuments and historical places, this is perfect
way to picture things. You can also use it in marketing postcards to
display the significance or dominance of the main object for your
project. Play with the angles, use different perspectives and you will
see that your postcards will look different and more unique than the
others look. This is the hallmark of a successful full color postcard.
Postcards should invoke feelings for a campaign.
This
has been touched on slightly above. Postcards should invoke feeling.
For campaign postcards, this is more significant. Awareness campaigns
and even election campaigns require postcards that make people feel for
the particular issue or position the campaign is talking about. People
should react to the image in the postcard in a strong way, good or bad.
Because of this, postcards like this need to have a "scene?.
This usually involves an actual picture representing the issue, such as
malnutrition in children. In addition, it can have a dramatization of
the issue such as an awareness postcard for harassment. For lighter
themed postcards, a funny comic strip can be used. The goal here is to
illicit a reaction from the postcard reader. The best postcards in the
business are remembered because of the feelings attached to them. Aim
for this effect when you do your postcard design.
Postcards can be mysterious.
Lastly,
one of the best postcards that have been released for marketing have an
aura of mystery to them. These kinds of postcards "invite? people to
the particular project without saying too much. People like mysteries
because people like to solve them.
Therefore, a mysterious
postcard with a date or time and a cryptic but interesting image or tag
line can really work. People will read or buy them, and try to figure
out for themselves what the postcard is all about. If you put a teaser
on a postcard, then you can also add a website address to it. People
will definitely visit that site. Therefore, postcards can be mysterious
if used correctly. Doing so makes them wildly successful.
That
should cover the main hallmarks of successful postcards. Be sure to
consider this as you design your postcard for your postcard printing
company. Always aim to illicit feelings. Impress the people with your
image, make them react a certain way , and even interest them my
offering a mystery. All this will lead you to make a successful
postcard.
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